Press, Communication and Marketing
“In 2013, corporations must invest more wisely and strategically in the Hispanic consumer – who are not only early adopters of social media and mobile device use, but are now translating their superstar status into super-consumers via social and tablet shopping. In doing so, Hispanic consumers have become super-trendsetters.” – Glenn Llopis, who wrote the Forbes magazine article, “Advertisers must pay attention to Hispanic consumers as rising trendsetters”, (9th January 2013).
There are 26 Spanish-speaking countries in the world and 469 million speakers. Companies need to make sure their products are understandable for Spanish-speaking consumers and no legal issues may arise for using unsuitable terms or concepts. We can assist in the market research stage and investigate the industry and competitors to help you identify new business opportunities in the Spanish-speaking world. Continue reading