“Travellers still analogue when it comes to learning foreign languages”
Research by Thomson Lakes & Mountains found that:
- 86% of travellers attempt to speak a foreign language while on holiday
- Only 10% would learn from an app, the majority preferring traditional learning methods
- Over half of 18-24 year-olds let language knowledge affect their holiday choice
- Most travellers over 65 are braver and aren’t affected
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