Build successful business relationships by speaking your client’s language!

If your business deals with clients or suppliers in abroad it is clear that if you can speak their native language you will be in a much better position to build a good rapport with them and create a more positive business relationship with them and ultimately trade more successfully. This blog post looks at other advantages your company could gain by learning to speak your client’s mother tongue.

“If you speak to a man in a language he understands that goes to his head. If you speak to him in his language that will go to his heart.” – Nelson Mandela

When Nelson Mandela was imprisoned in South Africa he learned ‘Afrikaans’, the language of his captors which would help him deal with them on a more personal level which could establish an emotional connection with them and therefore increase his chances of being released. Who knows if this was a contributing factor towards his later release.

Building rapport and a personal connection

Similarly, when you are dealing with new customers abroad, they will definitely appreciate any efforts you make to speak their language. Whether this is at an advanced level and you are able to negotiate tricky business deals or even if you manage a few greetings and basic questions in their native language – this can go a long way to making a good impression and hopefully clinching a good deal. Who would you prefer to do business with – someone who does not know a word of your language or someone who is making the effort to talk to you in your native language?

The “foreign language effect”

As well as connecting on a personal level, there are other benefits your company may enjoy by learning to speak in your client’s language. Research has shown that people who speak a foreign language have a greater ability to analyse information and process situations more rationally. Hence, if you employ staff that can speak a foreign language you will be in the best possible situation when trying to expand internationally and create good trade deals in other countries. Multilingual staff will not only be able to build positive relationships with foreign clients and suppliers but they will also be able to keep a cool head when negotiating important trade deals.

Corporate language training

If you offer language training to your staff your company will no doubt reap the benefits on both a personal and professional level. We offer business language courses in all the key foreign languages: Spanish, French, German and Mandarin. Our qualified tutor tailor the course to suit your specific industry.

Contact Viva Languages today to find out more about our tailored business language training.

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